Position

Strategy Intern

Overview

To supplement an argument about the importance of investing in a well-rounded brand, Barkley Chief Idea Officer Tim Galles asked me to find data points proving that the strategies Barkley was suggesting for Winnebago—rediscovering its heritage, tying the brand to a transcendent culture and unifying its core consumer—had resulted in financial gain for other brands in the past. 

A

ANTHONY GEORGE

AnthonyJGeorge.com

AGeorge1379@gmail.com