Position

Student Marketing Aide

Overview

Watkins Health Services at the University of Kansas provides students with on-campus healthcare services such as health education, access to physicians, a pharmacy, massage therapy and more. 

Health Fee Awareness

Challenge

To increase awareness of the fact that students do not get charged for physician visits.

Research

Students consult the internet—instead of physicians—with medical inquiries. In addition, 70% of students didn’t know they pay a required health fee—a fee that entitles them to free physician visits. 

Strategy

A health-fee awareness campaign inspiring students to consult physicians with medical inquiries because they are more reliable than the internet. I suggested improved information packets for incoming students that highlights the health fee entitlements, on-campus signage in the months leading up to flu season, owned social media posts, Spotify radio ads and paid Twitter promotions.

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Graphic Design

Here's some proof that I also know how to use Photoshop, InDesign and Illustrator.

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Kansas City Friends of Alvin Ailey

Overview

Kansas City Friends of Alvin Ailey is a free dance studio for children. Its mission is to inspire hope in the community and unite people of all backgrounds through dance.

Challenge

To create a video for Kansas City Friends of Alvin Ailey that would inspire donations.

Insight

People donate money to help those in need and to boost their self-perception.

Strategy

Pull at people's heartstrings by highlighting the influence of the program—and the donors—on the community.

Idea

Conducted on-camera interviews with current stakeholders about KCFAA's role in their lives and in the community.

 

The video was played on November 17, 2017, at KCFAA's 2017 Race, Place & Diversity Award Dinner to an audience of key stakeholders, including Grey’s Anatomy’s Debbie Allen.

The Team

Account: Emily Cvitanov

Strategy: Anthony George & Natalie Craig 

Video Production: Tom Kodatsky, Rithwick Chary & Grace Freund 

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ANTHONY GEORGE

AnthonyJGeorge.com

AGeorge1379@gmail.com