Role

Associate Planner

Agency

VMLY&R

Overview

Travelocity Premium is a new subscription program where members pay an annual fee to receive a lowest price guarantee, refunds if prices go down, hotel vouchers, priority service and more. 

Campaign Pitch

Challenge

Create a creative campaign to boost awareness and inspire travelers to choose Travelocity—all the while launching Travelocity Premium.

Insight

With life’s responsibilities in control, travel freedom takes a backseat. While travel agencies should help us feel more free, their unrewarding rewards programs put endless constraints in our way that just make us feel more stuck. 

Strategy

Set Your Travel Free

Travelocity Thumbnail.jpg

Ideas

Let Yourself Go

G Means Go