Position

Strategy Intern

Overview

Scratchers sales are highest during the holidays. But, the Missouri Lottery wants Missourians to know that, with $500,000 up for grabs, scratchers are way too valuable to be considered thoughtless gifts.

Strategy

Challenge

Elevate scratchers from low-effort gifts to a humorous, but thoughtful, sign of appreciation.

Insight

Scratchers allow millennials to give gifts that are more valuable than they can afford.

Strategy

A

ANTHONY GEORGE

AnthonyJGeorge.com

AGeorge1379@gmail.com