PediaSure Grow & Gain

Overview

PediaSure Grow & Gain is a child's nutritional drink. It is packed with vitamins and mineral to help kids grow.

Challenge

To sell PediaSure Grow & Gain to young mothers.

Research

The target audience is first-time mothers between the ages of 25-34. They work outside of the home but still do the majority of the housework and childcare, so they are pressed for time. They value the opinions of other mothers and take to the internet—which they access via smartphone—when researching products for their children. They want to feel in control of their child’s well being. 

Insight

Young mothers want to feel like good moms who are properly managing their child's growth, but are also willing to overlook a few unhealthy ingredients for the sake of convenience.

Strategy

To positions PediaSure Grow & Gain as a mom-friendly snack that makes managing your child’s growth easy and convenient. 

Idea

Snack Time Simplified

Snack Time Simplified - PediaSure Grow & Gain
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Watkins Health Center

Challenge

To motivate out-of-state freshman and sophomores who had habitually gotten flu shots in the past to maintain the habit by getting their flu shot from Watkins Health Service.

Research

Students in our target audience care about their health and know that the flu shot is an effective way to prevent the flu. However, between adapting to living on their own and managing increasingly difficult schoolwork, they need more motivation to take time out of their busy day to get the vaccination. 

Strategy

To show that the flu is easily preventable and position Watkins Health Services as the easiest and most convenient way to get a flu shot while in school.

Idea

Thru with the Flu

Thru with the Flu - Watkins Health Services
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Just Food - Lawrence

Overview

Just Food is a Lawrence food bank that's warehouse supplies smaller food banks across Douglas County with nutritious food.

Challenge

Conduct research to aid Just Food in collecting more donations and volunteers from the University of Kansas undergraduate student body. 

Research

Students were already motivated to volunteer—especially those under requirement by the Greek community—and donate, but were unaware of Just Food or the problem of food insecurity in the local community. Female upperclassmen were the most likely to volunteer and donate. All students were more likely to donate food items to Just Food than money. Word of mouth, email, Facebook events and their Greek organizations were students' primary means of getting information about non-profits. 

A

ANTHONY GEORGE

AnthonyJGeorge.com

AGeorge1379@gmail.com