Hi. I'm Anthony 👋
I try not to have a lot of free time, but when I do, here’s what I’m up to.
When your job is to understand culture as the in-resident Gen-Z, you're never not at work. My life is my audience's life, so my planner brain is always on, even when I'm in a two-hour TikTok spiral.
Ogilvy asked a copywriter, “Suppose your gallbladder has to be removed this evening. Would you chose a surgeon who has read some books on anatomy or one who relies on his intuition?”
I'm definitely not one to experience a runner's high, but I’m also not the type to ignore the proof that exercise benefits pretty much everything.
I’m fascinated by different cultures and the best way to take in what the world has to offer is through some good ol' ethnography. Plus I’m always on the lookout for an insta opportunity.
I’m a sucker for a good plot twist. Between Scandal, Grey’s Anatomy and How to Get Away With Murder, Shonda gets me every time.
I’ve never really been a fine arts kind of guy (I fell asleep in the Louvre once), but I love when people turn simple messages into art that demands attention.